Pfizer Viagra boxers: 10 yr anniversary gift, DTC style

Pfizer Viagra boxers: 10 yr anniversary gift, DTC style

Pfizer DTC boxers for Viagra in Ireland:

From the Irish Times:


"The company has initiated an internal investigation following the despatch to GPs of pairs of boxer shorts, bearing a Pfizer logo to mark the tenth anniversary of the erectile dysfunction medication Viagra in Ireland.

It has also issued a written apology to general practitioners for “any embarrassment or offence” caused, and has enclosed freepost envelopes to facilitate return to sender.

One GP who received the despatch said he “hadn’t had such a good laugh at a time when there weren’t many opportunities to do so”, while another said she had no intention of returning the item and only regretted that a Viagra-equivalent for women wasn’t on the market.

In a statement to The Irish Times , Pfizer Healthcare Ireland said the despatch of the “Viagra-branded item” was sent to “some GPs” and would not state how many."