3 years of detailing one psychiatrist for the sale of AstraZeneca's Seroquel

Robert Franklin , Sacramento, CA

2-7-2002 Sit Down Call

"Dr. thinks R is better for positive symptoms but it is a rough drug he positions it between haldol & Zyprexa. He sd he really like S since it does not cause TD & can actually reverse TD. He sd of ail the drugs he wd like to know more abt S
board mtgs. Reminded r increase prolaciin/no eps and wt fav. nc reinforce wt fav w/ brecher since he is using too much Zyprexa!"


A few interesting snippets below including the infamous Dr.Michael Reinstein. Note the word quoted from the drug rep that Reinstein used for patients using Haldol and Seroquel: "Haloquel".



"Sero want 200 mg using lots do push dose up 1 did no penalty yto push dose up
he cannot go to kings game wants to go to Giants qame tho
Reinstein) no weight gain with Sero"

"Good long call did Reinstein said he would like to here more from Nazrallah"

"Sero I told him saw the diabetes group sign on door this is what we are selling is no weight gain he asked about how high can dose I said some docs go to 1000 and 1200 we sell 800 he said some patients he adds dose haldol I said thats what Reinstein calls "Haloquel"."


Read the pages of the drug reps for AstraZeneca detailing Dr. Robert Franklin Here in this internal document.